You're probably paying for the name, and they know it too.

In the western world, we can’t avoid one truth: it’s hard to find someone who wouldn’t relish belonging to something special; something elite – a cut above the rest.  It’s that very perception of importance that makes many say they’d prefer to drive a Benz over a Kia, given money wasn’t an issue.

We can act like getting in great shape is a quick and fun fix, but we know we're fooling ourselves.

Because of my job, when I think of the word “fitness”, it may take on a bit more specific a meaning than it would to the average Joe.  The masses often think about fitness as a gateway to health, physical activity and maybe even eating well to support it.

Being fit should give you perspective on reality and balance. Not make you lose sight of it.

As always, society finds a way to make an example of the hard time it has demonstrating modesty or balance. I’m not about to act like I’ve got the answers, but for a fitness professional, it brings up some alarming observations worth discussion.

If you think you're hardcore, you're probably wrong. And maybe a little stupid.

Fitness and nutrition culture has missed the mark when it comes to the sensationalized ideas of body image, diet and even seeing results.  In an article I wrote a while ago, I brought attention to extremism that exists within this community. If you’re not a strength guy, you’re a bodybuilder. If not that, you’re a powerlifter. Or a CrossFitter.  Unfortunately there’s very little common ground to be found among the personalities of members of each of these camps, when there definitely should be.