If your Gym Membership Costs More than your Mortgage, You Don’t Care about your Health. And Neither do They.
You're probably paying for the name, and they know it too.
In the western world, we can’t avoid one truth: it’s hard to find someone who wouldn’t relish belonging to something special; something elite – a cut above the rest. It’s that very perception of importance that makes many say they’d prefer to drive a Benz over a Kia, given money wasn’t an issue.