And 'next level' results don't take next level training, programming, or dieting.
The ongoing epidemic in this industry is only picking up steam, and it’s an epidemic that fluffy workout trends are doing what they can to rival.
Our industry has become overscienced for its own good. I’m not sure if it’s because of the inferiority complex we have as a collective group of professionals, since our office is a playground, our power suits come in dri-fit, and our business hours diametrically oppose those of most other professions. For all these reasons, it can be hard for a trainer to be taken seriously as anything more than a paid motivator or hired goon – especially when the median age for the industry is probably somewhere around 26.