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And 'next level' results don't take next level training, programming, or dieting.

The ongoing epidemic in this industry is only picking up steam, and it’s an epidemic that fluffy workout trends are doing what they can to rival.

Our industry has become overscienced for its own good. I’m not sure if it’s because of the inferiority complex we have as a collective group of professionals, since our office is a playground, our power suits come in dri-fit, and our business hours diametrically oppose those of most other professions.  For all these reasons, it can be hard for a trainer to be taken seriously as anything more than a paid motivator or hired goon – especially when the median age for the industry is probably somewhere around 26.

'Cause the truth is, you need it to butter your bread.

I’ve participated in many a rant session with colleagues about the state of the fitness industry, and just how irritated it makes a legit trainer to see the spread of misinformation on large platforms.

Notwithstanding the trainers who won’t admit they’re a part of the problem, most of the people I know have a case for sure.

And my top 12 movies of the year.

It’s that time of year again. Many coaches usually use a year-end blog to summarize some of the best work they’ve seen on the internet, or say what they have planned as goals for the coming year.  Each year (starting in 2011), I make it a point to amass some nuggets of wisdom I either learned or reinforced over the course of the year, and compile it all into one article.  But first, let’s take a look at the highlights for the year.

You're probably paying for the name, and they know it too.

In the western world, we can’t avoid one truth: it’s hard to find someone who wouldn’t relish belonging to something special; something elite – a cut above the rest.  It’s that very perception of importance that makes many say they’d prefer to drive a Benz over a Kia, given money wasn’t an issue.

Nope. This ain't clickbait, Skippy.

Rude awakenings can happen for people in many forms. We always hope that for us, it’s in a form that doesn’t cause too much interruption to our incredibly self-important routines (if it happens at all).

We can act like getting in great shape is a quick and fun fix, but we know we're fooling ourselves.

Because of my job, when I think of the word “fitness”, it may take on a bit more specific a meaning than it would to the average Joe.  The masses often think about fitness as a gateway to health, physical activity and maybe even eating well to support it.